The restaurants you go to are the ones your friends review positively on Yelp. The books and video games you read and play are the ones your buddies are playing, and the movies you go to are the ones you and your friends or significant other agree you all have an interest in seeing. Word of mouth is one of, if not the, biggest factors in determining where and how we spend our money. So, how do you get good word of mouth going about your business or product?
Engage your community! It’s not entirely dissimilar to building a relationship with press and media contacts, really. Let’s put down the givens: Any media person knows you ultimately want coverage, and any potential consumer knows you want them to buy what you’re selling. Thing is, who are you more likely to buy from or tell other people about? The company who merely tells you the price, takes your money, and gives you what you paid for — or the person who put in the effort to talk with you, engage your interests, gets to know, and also has a nice product to offer? Read the rest of this entry